Market Scenario

India Mattress Market Overview, 2016-2022' gives an in-depth analysis of mattress industry in India. The growth in mattress market is largely led by the domestic factors such as increased income levels and also due to infrastructural development in terms of increased number of residential units and inflating number of hotels in the country.

According to 'India Mattress Market Overview, 2016-2022', market share of unorganized players is expected to drop drastically in coming years. Organized sector is growing with rising demand of good quality mattresses among Indian consumers. Nowadays, consumers have even started buying from international brands because of their high quality and contemporary products. In India, organized players sell mattresses through two mediums, one is offline and the other is online. Offline mattress market consists of retail sales of mattresses from dealers/distributors or own franchised stores. On the other hand, online mattress market consists of sales which occur through e-commerce websites like Flipkart, Amazon, Snapdeal, FabFurnish, Urban Ladder etc. or company's own personalized website.

Presently, the mattress market is estimated to be around Rs 10,000 crore and a large share of that, around 65 percent, is dominated by local players and rest 35 per cent is from the branded players. The world market is around USD 14 billion, American market is close to USD 7 billion. Indian mattress market is set to reach ~INR 140 bn by the fiscal year 2021.